Feline Fresh: Cat Litter for the Cool Cats! This consumer packaged goods design for an H-E-B brand cat litter uses a simplified cat illustration dripped out in a variety of sunglasses and scarves corresponding with various scents in the line. Feline Fresh is a play on the slang of "feeling fresh and fly"; meant for the "cool cats", another commonly used slang term. The packaging gives the cat personality and uses large color blocks and shapes so it can be seen easily on-shelf in stores.